Hestan Cue

art direction / ux/ui design / motion design / illustration

Agency: monumental / 2018

Hestan Cue is a Bluetooth-enabled smart induction cookware company with an expanding online shopping platform. I was responsible for redesigning their e-commerce website, as well as improving their brand identity. Attempting to stand out in this innovative field, I led the design efforts by applying key trends, strategies, and experiences that would drive customer engagement and increase sales. I produced visual concepts, interface designs, motion graphics, wireframes, flow diagrams, prototypes, brand elements, illustrations and photography.