back to designs
arleta triangle project
This brand identity was created for a Brand Development class and was chosen as a finalist out of 25+ design students. The Arleta Triangle Project rebrand was created for the Mt. Scott Arleta Triangle community space intersection. The houses represent the volunteers that are invested in Arleta’s existence while the white triangle represents the unity and connection that brings the neighborhood together. Because of the dangerous intersection, the mark needed to draw attention and slow drivers down in the neighborhood. The red geometric angles signify safety and caution. The modern and bold characteristics of the brand are indicative of Arleta’s grassroots heritage, strong & resilient personality and ability to unite the community.
Branding / Photography
©2017 kiersta sze | portland, or email@example.com